Media - Market Strategy
We represent the best interest of the dealer because we understand that he is our customer and his success is our success.
The Goal
To drive qualified customer’s into the dealership.
When planning a media schedule, there are three things to review: Who is the customer? Where are they spending time with media? How do we reach them?
Who is the customer?
The dealer provides both demographic and lifestyle information received from the factory.
Where are they spending time with media?
Is it television, cable, radio, newspaper, internet or a combination of these mediums? Market research reveals the answer.
How do we reach them?
A combination of Nielsen Ratings Data, Arbitron Ratings, Scarborough and Claritas data are used to determine the best media plan.
Each market is unique and research is necessary to determine the media mix and a budget that will allow the client to have the reach and frequency necessary to motivate the customer to buy the product. Wheeler AutoMarketing has both the staff and the necessary software to analyze the research data. We can then negotiate a schedule that is both cost efficient and effective in reaching the qualified prospective customer. All media invoices are crossed checked against the actual buy before payment. Karen Stacy and Linda Ponder have over 30-year experience in automotive marketing and are committed to making your advertising dollars count.