Interactive
In response to the demands of a rapidly changing online market, the Interactive department of Wheeler AutoMarketing offers consulting and services to help clients maximize their online advertising efforts. The services are designed to provide for any size project and deliver a measurable return on investment, in ‘simple-to-understand’ language.
Our dealers are as unique as the Internet-driven automotive consumers they serve. By providing individualized service based on solid industry research, Wheeler Interactive addresses the specific needs of each dealership and their particular market characteristics. The demands presented by an Internet buyer require dealers to have a customized Internet Marketing Plan and a website capable of converting visitors to UPs and sales. The first thing we do for our Interactive clients is work with them to develop this plan and provide website analysis so they know where they stand in the crucial conversion process.
The results we deliver to our clients are clearly communicated through custom developed proposals and monthly reports that specifically outline:
Objectives
We provide professional services that directly impact your Interactive marketing and online advertising results. A ‘blended media’ strategy allows dealers to leverage traditional media and monitor Internet prospects as they move from a website visitor to an UP and eventually to a vehicle or service sale – and track the results through software tools.
Methods
When dealers enlist the talents and experience of Wheeler AutoMarketing they are guaranteed quality and professional service in the development of Internet strategy, Interactive advertising campaigns, special promotions, media and technical buys. Why reinvent the wheel? The Wheeler Interactive team has a proven step-by-step, disciplined approach to ensure the dealership moves at the proper pace and sequence based on their plan and budget.
Processes
Today’s Internet shopper is keeping all dealerships on their toes! They have taken the wheel and are driving change that can seem overwhelming. By implementing state-of-the-art tools and best-practice procedures, Wheeler clients are ready to meet the daily challenge of these marketing, advertising and sales processes. Managing this change requires:
- Planning
- Communication
- Measuring Results -- yielding accountability at every level of the dealership.
These processes ensure an achievable ROI on your Interactive dollar.
Deliverables
The Internet media is a moving target that requires continuous research, testing and study. Wheeler Interactive is dedicated to delivering proven and tested services in the proper sequence that each client is ready for and can afford to implement. This unified program of consultation and service facilitates individual dealer needs.